Welcome to the South Somerset Tourism Trade Page

This page contains information for existing tourism businesses plus anyone thinking of starting a tourism business in South Somerset. 

As part of the South Somerset District Council team we are able to offer a variety of initiatives and support, please do Get in Touch if you think we might be able to help. 

South Somerset Tourism Resources - here to help you

Visit South Somerset Website Listings 

If you have looked at our website's content and listings and feel you meet the criteria as a tourism-focused business,  please submit your FREE listing by completing this simple online form here    For all listings - please email a selection of images - preferably in landscape format - to tourism@southsomerset.gov.uk

To qualify, businesses must be located in South Somerset (there will be a few exceptions in terms of attractions and these are at our discretion), offering a service to visitors in the area and be registered and approved by the appropriate bodies, such as SSDC Environmental Health and Licensing.

EVENT ORGANISERS! - If you organise an EVENT that will be of interest to visitors or residents of South Somerset, you can submit details to be displayed on the What's on pages. Events details can be submitted here We are not obliged to list events submitted and reserve the right to edit or decline any event not considered appropriate or within the district of South Somerset.  Please email an image or poster to tourism@southsomerset.gov.uk

We reserve the right to reject applications which we consider inappropriate in any way.

Please note that Shopping & Retail businesses do not have individual listings on the website and suggestions are listed in the paper and online version of our Things to Do Guide which is produced separately.  If you wish to be featured in the next edition, please email us


South Somerset Tourism Showcase 2023


28th March 2023 10 am to 12 noon - at the Westlands Entertainment Venue. 

The South Somerset Leaflet Exchange has been renamed the South Somerset Tourism Showcase to give a better representation of what the event actually does - showcase what is excellent about Somerset and in particular South Somerset!

Over 40 businesses will be represented, including attractions, event organisers and business support advisors and a full list can be found  Stand list as of 23 March 2023

If you are a tourism business in South Somerset, the Tourism Showcase gives you an opportunity to celebrate and network with others and exchange promotional materials to spread awareness of your business across the district and beyond. The event is open to attractions, event organisers, pubs, cafes, restaurants, attractions and accommodation providers from South Somerset and over the borders. 

If you would like a stand at the 2023 event - please complete this online form Also, please share with other local businesses or colleagues that you think might be interested!

South Somerset Information Centres 

South Somerset District Council currently operates a Visitor Information Centre at the bustling Cartgate Picnic Site on the A303, the South Somerset Visitor Information Centre & Gift Shop. The Yeovil Tourist Information Centre is a self-serve information point only at this current time, located in the Customer Connect area at Petters House in the town centre. The visitor information team is very knowledgeable and passionate about the local area.  Please send publicity materials to our centre supervisor at Cartgate only; all materials are at their discretion. Please note that no individual accommodation leaflets are displayed as there is simply no room, though staff are happy to take details and keep them on file should they receive enquiries. For more information, please click here

South Somerset Publications and Itineraries 

Download and Access FREE Guides

The team have been working hard behind the scenes to produce visitor information based on feedback gained from the centres.  This has resulted in creating a handy Things to Do guide packed full of what to see, where to go, eat, drink, shop and so forth.  It is not exhaustive and by inclusion does not imply recommendation.  It is a handy hints and tips guide that we intend to edit and update every year going forwards. We have also produced Dog-Friendly Days Out in South Somerset and an Accessibility Guide. If you would like to be included in future editions, please get in touch

We would love you to share these guides - please feel free to send your guests these website links that are easy-to-read flipbooks - planning ahead just got a whole lot easier! 

Things to Do in South Somerset  Dog friendly Days Out in South Somerset    

Accessibility Guide in South Somerset

Download and Access FREE enticing itineraries

In addition, the team have created and refreshed a number of enticing itineraries to enjoy and we have created a library of free leaflets, maps and brochures to download too.  There really is something for everyone to make the most of their stay here. Please feel free to send them the link from our website, all the itineraries can be found here:  

Visit South Somerset Itineraries, Leaflets & Brochures

South Somerset Visitor Information Centre

Digital Advertising Opportunities

Attractions and Event Organisers are encouraged to take advantage of the unique advertising opportunity on the two digital screens at the South Somerset Visitor Information Centre, all the details can be found on the DIGITAL SCREENS RATE CARD 2022

South Somerset Tourism Newsletter

The South Somerset tourism newsletter is emailed to accommodation providers, attractions and other interested parties and is an easy way to keep up to date about networking events, grants, training opportunities, business support and awards.  Generally, the newsletter is published quarterly with additional editions if there is important or timely information specific to tourism businesses.

Previous editions of the newsletter can be accessed here

TOURISM NEWLSETTER WINTER 2022 - including details about the South Somerset Tourism Showcase and business support. 

TOURISM NEWLSETTER WINTER 2022 - including booking form for the Spring Tourism Showcase and River Parrett Trail feedback

TOURISM NEWSLETTER November 2022​​​​​​​ - including NEW FORMS for submitting details to FREE website listings

Tourism newsletter Autumn 2022 - including details about the Spring Tourism Showcase and business support

Tourism Newsletter Summer 2022  - including resources for The River Parrett TrailSomerset Food Trail Festival and Bristol, Bath and Somerset Tourism Awards

TOURISM NEWSLETTER SPRING 2022 - including full details of the Somerset Leaflet Exchange plus VESP courses and grants

Tourism Newsletter February 2022 - including VESP opportunities and the Omicron Hospitality and Leisure Grant

TOURISM NEWSLETTER december 2021 - including SSDC Hospitality Support Grant  and details of the South Somerset Leaflet Exchange

tourism newsletter Winter 2021 - including Get Digital Event and launch of Somerset Food Trail 2022

Tourism newsletter November 2021  - including exciting new Business Revitalisation Grant for South Somerset Businesses

To receive a copy of the newsletter direct to your email address, please sign up below.

If you have a news story or event you want to share with your tourism colleagues, please email details to tourism@southsomerset.gov.uk

Deadlines for editorial 

  • Spring Edition (March) by mid-February 
  • Summer Edition (June) by mid-May
  • Autumn Edition (September) by mid-August
  • Winter Edition ( December) by mid-November

General Business Support and Advice

Whether you are looking to start a tourism-related business in South Somerset or to grow and expand your existing business there is a wide selection of help and support available from South Somerset District Council and other organisations.

SSDC Economic development is here to support you, your business and your employees.  They work with partners to help you with advice and support in the following areas:

  • Business support,
  • accessing grants and loans,
  • broadband, employment and skills,
  • relocating to the area,
  • regeneration of our towns
  • general business guidance.

SSDC Environmental Health can help with queries regarding registering any new business, especially those offering food and drink. This would for example include hotels, bed and breakfasts and guest houses. They can offer advice about what new and existing businesses need to do and how to ensure that you are safe and legal.

SSDC licensing supports all businesses that are legally required to have a license, such as events, campsites and the different premises licenses.

SSDC Planning assists with all planning and development management from the pre-application stage to completion. 

SSDC Business Rates help with details about what is required by law and how to apply for Business Rate relief.

External Links and Sources of Information 

Heart of the South West Growth Hub has a wealth of information on its website from Covid toolkits, GDPR resources to information about starting up or scaling up a business. The event and workshop pages offer a selection from cyber and digital skills to women’s networking events

Visit England / Visit Britain trade pages have research statistics, promotional opportunities, latest information about COVID-19 and Industry standards. There is also a comprehensive section on starting a business, legal obligations, and understanding health and safety.

We highly recommend all visitor accommodation and tourism businesses are accessed and registered with one or more of the relevant accreditation bodies, not only does it maximise promotional and commercial opportunities but also offers reassurance to the customer. Whichever scheme you opt for, please let us know and we can make sure your listing is up to date. 

AA Assessment Scheme has been assessing businesses since 1908 and covers hotel, guest accommodation, caravan and camping, self-catering and serviced accommodation as well as the restaurant rosette awards. As well as the assessments they offer different packages of membership and advertising. 

Visit England Quality Assessment cover a wider range of accommodation categories as well as the national accessibility, taste scheme and various welcome schemes; walkers, cyclists, families, welcome pets and One Step ahead.

Quality in Tourism has a more flexible approach, which might be more appropriate. The assessments offer a basic package called Safe, Clean & legal, Great4 accolades for accommodation, activities and events, mystery shoppers and REST for businesses wanting to measure and promote their sustainability ethos.

Green Tourism is available for accommodation and attractions and includes a handy green check quiz to complete before starting the application process.

Bristol, Bath and Somerset Tourism awards are held annually and are free and easy to enter. Winners receive marketing and PR opportunities, but even entering the awards brings many benefits including the mystery visit reports. 

COVID-19 Specific Support 

Government website is regularly updated and includes details about the current business support, the latest legislation and guidance and the latest announcements. 

SSDC special Coronavirus page details the business and personal support available at a more local level. 


The South Somerset Tourism team are here to help both established and new tourism businesses, please get in touch - we love hearing from and meeting new business owners.